About me.
Hi, I’m Briana Pecina (:
I'm a UX designer with a background in digital marketing and enthusiasm for designing intuitive, efficient, and visually appealing websites.
Experience
Freelance UX/UI & Web Designer
Self-employed - Remote (2023 - Today)
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Lead end-to-end UX process: from research and wireframing to visual design and prototyping using Figma tools.
Develop websites on platforms like Squarespace, ensuring responsive design, brand consistency, and intuitive navigation.
Conduct stakeholder interviews and user testing to inform design decisions and iterate on functionality.
Provide consulting on digital strategy, including content hierarchy, landing page structure, and basic SEO.
✅ Tools: Figma, Illustrator
Implementation Specialist
Steelcase - Remote collaboration with U.S. teams and customers (2022 - 2025)
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Delivered UX recommendations based on user feedback, aligning designs with best practices and business needs.
Collaborated with IT and cross-functional teams to implement design improvements and iterate on digital interfaces.
Created standardized design templates that reduced rollout time by 80%, streamlining the site launch process.
Recognized for strengths in user interface design, visual problem-solving, and stakeholder collaboration.
✅ Tools: Figma, Salesforce, Power Automate, CMS platforms
Media and Marketing Communications
Franklin Electric - Monterrey (2019 - 2022)
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Created user flows and wireframes to improve digital experiences for marketing campaigns and product launches.
Optimized blog and website content layout to improve readability and user engagement across devices.
Managed UI assets and campaign visuals using Figma, Photoshop, and Illustrator.
✅ Tools: Figma, Mailchimp, Adobe Creative Suite, WordPress
Tools & Skills
Design & Prototyping
Figma, Photoshop, InDesign, Illustrator
Development & Automation
Power Automate, WordPress
Marketing & Analytics
Mailchimp, Google Ads, SEO Optimization, A/B Testing
Productivity & Collaboration
Microsoft Office, Agile/Scrum (Sprints), Salesforce
Skills
User Research, Usability Testing, Cross-functional collaboration, Problem-solving, Mentoring
Languages
Spanish (Native)
English (Professional)
Education
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Universidad Tecmilenio | 2016 - 2020 | GPA: 97
Exchange: Chung-Ang University (South Korea, 2019)
Summer Program: Ansbach University (Germany, 2018) – Intl. Management & Intercultural Training
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Google (Coursera) | Feb 2024
Credential ID: NQF2MUVPD52C
Includes 7 courses on user research, wireframing, prototyping, and UI design in Figma
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“Briana was a pleasure to collaborate with… She ensured a mutual understanding of project requirements at all times and repeatedly exceeded my expectations.” ⭐⭐⭐⭐⭐
"I really look forward to working with her in future projects… She is an outstanding professional and a real expert in her domain." ⭐⭐⭐⭐⭐